EUROPEAN COMMISSION DG Competition

Only the English text is available and authentic.

REGULATION (EC) No 139/2004 MERGER PROCEDURE

Article 6(1)(b) NON-OPPOSITION Date: 22/09/2017

In electronic form on the EUR-Lex website under document number 32017M8600

EUROPEAN COMMISSION

Brussels, 22.9.2017 C(2017) 6552 final

PUBLIC VERSION

To the notifying party

Dear Sir or Madam,

1.1. On 30 August 2017, the European Commission received notification of a proposed concentration pursuant to Article 4 of the Merger Regulation by which Artsana S.p.A. ('Artsana', Italy), jointly controlled by Investindustrial Group (United Kingdom) and Catelli S.r.l. (Italy), acquires within the meaning of Article 3(1)(b) of the Merger Regulation sole control of Prénatal Retail Group S.p.A. ('PRG', Italy), currently jointly controlled by Artsana and Giochi Preziosi S.p.A, by way of a purchase of shares.

2. The business activities of the undertakings concerned are:

- for Artsana: manufacture and supply of baby care products and health care products, as well as retail sale of baby care products through specialised stores;

- for PRG: retail sale of baby care products and toys through the specialised stores Prénatal, Bimbo Store, Toys Center and King Jouet.

1OJ L 24, 29.1.2004, p. 1 (the 'Merger Regulation'). With effect from 1 December 2009, the Treaty on the Functioning of the European Union ('TFEU') has introduced certain changes, such as the replacement of 'Community' by 'Union' and 'common market' by 'internal market'. The terminology of the TFEU will be used throughout this decision.

2OJ L 1, 3.1.1994, p. 3 (the 'EEA Agreement').

3Publication in the Official Journal of the European Union No C 295, 06.9.2017, p. 6.

Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel, BELGIË

Tel: +32 229-91111. Fax: +32 229-64301. E-mail: COMP-MERGER-REGISTRY@ec.europa.eu.

4.3. After examination of the notification, the European Commission has concluded that the notified operation falls within the scope of the Merger Regulation and of paragraph 5(d) of the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004.

4.4. For the reasons set out in the Notice on a simplified procedure, the European Commission has decided not to oppose the notified operation and to declare it compatible with the internal market and with the EEA Agreement. This decision is adopted in application of Article 6(1)(b) of the Merger Regulation and Article 57 of the EEA Agreement.

For the Commission

(signed) Johannes LAITENBERGER Director-General

OJ C 366, 14.12.2013, p. 5.

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