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Case T-338/24: Judgment of the General Court of 30 April 2025 – Mobility Trader v EUIPO – Cala and Ruiz (hey car select) (EU trade mark – Opposition proceedings – International registration designating the European Union – Figurative mark hey car select – Earlier national figurative mark geicar vehículos seminuevos y de ocasión – Likelihood of confusion – Similarity of the signs – Similarity of the services – Article 8(1)(b) of Regulation (EU) 2017/1001)

ECLI:EU:UNKNOWN:62024TA0338

62024TA0338

April 30, 2025
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Official Journal of the European Union

C series

C/2025/3291

(Case T-338/24)

(EU trade mark - Opposition proceedings - International registration designating the European Union - Figurative mark hey car select - Earlier national figurative mark geicar vehículos seminuevos y de ocasión - Likelihood of confusion - Similarity of the signs - Similarity of the services - Article 8(1)(b) of Regulation (EU) 2017/1001)

(C/2025/3291)

Language of the case: English

Parties

Applicant: Mobility Trader Holding GmbH (Berlin, Germany) (represented by: C. Rehaag and C. Goldstein, lawyers)

Defendant: European Union Intellectual Property Office (represented by: D. Gája, acting as Agent)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Gestión e intermediación Cala and Ruiz SL (Móstoles, Spain) (represented by: A. Vela Ballesteros and S. Fernandez Malvar, lawyers)

Re:

By its action under Article 263 TFEU, the applicant seeks, in essence, the annulment and alteration of the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 24 April 2024 (Joined Cases R 1094/2023-1 and R 1105/2023-1).

Operative part of the judgment

The Court:

Dismisses the action;

Orders Mobility Trader Holding GmbH to bear its own costs and to pay those incurred by Gestión e intermediación Cala and Ruiz SL during the proceedings before the General Court;

Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs.

OJ C C/2024/5112, 26.8.2024.

ELI: http://data.europa.eu/eli/C/2025/3291/oj

ISSN 1977-091X (electronic edition)

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