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In electronic form on the EUR-Lex website under document number 32005M3858
Office for Official Publications of the European Communities L-2985 Luxembourg
SG-Greffe(2005) D/203753
In the published version of this decision, some information has been omitted pursuant to Article 17(2) of Council Regulation (EC) No 139/2004 concerning non-disclosure of business secrets and other confidential information. The omissions are shown thus [Ö]. Where possible the information omitted has been replaced by ranges of figures or a general description.
To the notifying parties
Dear Sir/Madam,
Subject: Case No COMP/M.3858 - LEHMAN BROTHERS/SCG/STARWOOD/LE MERIDIEN Notification of 15.06.2005 pursuant to Article 4 of Council Regulation No 139/2004
1.On 15.06.2005 the Commission received a notification of a proposed concentration pursuant to Article 4 of Council Regulation (EC) No 139/2004 by which the undertakings Lehman Brothers Inc. (ìLehman Brothersî, US), Starwood Capital Group Global, L.L.C. (ìSCGî, US) and Starwood Hotels & Resorts Worldwide Inc. (ìStarwoodî, US) acquire joint control over 23 hotels owned and leased by Le Meridien (ìLe Meridien target hotelsî) by way of purchase of shares and management contracts.
2.After examination of the notification, the Commission has concluded that the operation falls within the scope of Council Regulation (EC) No 139/2004 and does not raise serious doubts as to its compatibility with the common market and the EEA agreement.
1OJ L 24, 29.1.2004 p. 1.
Commission europÈenne, B-1049 Bruxelles / Europese Commissie, B-1049 Brussel - Belgium. Telephone: (32-2) 299 11 11.
3.Lehman Brothers is an investment company active in equity and fixed income sales, trading and research, private investment management, investment banking, investment in real estate and asset management.
4.SCG is a privately held global investment management firm, active in real estate investment.
5.Starwood is a worldwide hotel and leisure operator. Its brands include Sheraton, Westin, W, Four Points by Sheraton, St. Regis and the Luxury Collection.
6.Le Meridien target hotels consist in 23 owned and leased Le Meridien hotels located mainly in the EU.
7.Following the completion of the proposed operation, Le Meridien owned and leased hotel portfolio (comprised of 35 hotels worldwide) will be sold to a Newco, jointly controlled by Lehman Brothers and SCG. Pursuant to a signed Term Sheet, both Lehman Brothers and SCG will have 50% of the shareholding in Newco, each will appoint [half of the] members of the board of directors of the Newco which will adopt all the decisions by simple majority.
8.Conditional to this transaction, Starwood shall enter into management agreements with each hotel owned and leased by Newco. These hotels are divided into three categories, Tier I, Tier II and Tier III. Only the Tier II and Tier III hotels (Le Meridien target hotels, comprised of 23 hotels mostly located in the EU) are part to the notified operation.
9.Although Starwood will not have ownership rights over the Le Meridien target hotels, given the characteristics of the management contracts to be concluded between Newco and Starwood, it can be concluded that Le Meridien target hotels will be jointly controlled by Newco and Starwood. First, it is a condition precedent to the acquisition of Le Meridien target hotels by Newco that Starwood enters into management contracts for all of these hotels. Second, Starwood has a veto right over the operating plans (budget) of each of Le Meridien target hotels. Starwood will prepare for each of Le Meridien target hotels, annual operating plans which will be submitted to Newco. Both companiesí agreement is necessary for the approval of the operating plan and in case a final agreement is not reached, the dispute will be submitted to a third-party arbitrator. Third, the duration of the management agreements is [10-15] years[...][Ö]. Fourth, Starwood will be the exclusive operator on behalf of the Newco, of Le Meridien target hotels which will imply establishing the room rates, managing every hotelís human resources and providing managed hotel centralised services. Last, in case of sale of Le Meridien assets, Starwood has to give its reasonable opinion, inter alia, on the buyerís financial resources and good repute.
2Tier I hotels will also be managed by Starwood but only for a duration of 3 years [or less] and on the basis of the characteristics of these management contracts, Tier I hotels will not be jointly controlled by Newco and Starwood. The acquisition of Tier I hotels by Newco does not have Community dimension.
[Ö]
[Ö]
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12.The operation concerns the acquisition by Newco (jointly controlled by Lehman Brothers and SCG) and Starwood of joint control over the Le Meridien target hotels. The proposed transaction therefore constitutes a concentration within the meaning of Article 3(1)(b) of Council Regulation (EC) No 139/2004.
13.The undertakings concerned have a combined aggregate world-wide turnover of more than EUR 5 billion . Each of Lehman Brothers, Starwood and Le Meridien target hotels has a Community-wide turnover in excess of EUR 250 million, but they do not achieve more than two-thirds of their aggregate Community-wide turnover within one and the same Member State. The notified operation therefore has a Community dimension.
5Turnover calculated in accordance with Article 5(1) of the Merger Regulation and the Commission Notice on the calculation of turnover (OJ C66, 2.3.1998, p25).
14.The proposed transaction involves the market for hotel accommodation in the EU. Lehman Brothers and SCG both own hotels located in the UK (75 and 11 hotels respectively). They do not have further activities in the hotel accommodation segment in the EU.
Starwoodís EU portfolio (owned or managed hotels) consists of 77 hotels in 16 Member States. In the EU, the Le Meridien target hotels are located in Austria,
5Turnover calculated in accordance with Article 5(1) of the Merger Regulation and the Commission Notice on the calculation of turnover (OJ C66, 2.3.1998, p25).
Belgium, Denmark, France, Germany, Italy, Malta, the Netherlands, Poland, Portugal, Spain and the UK.
16.The notifying parties submit that within the hotel accommodation market one could consider the competitive effects of a concentration following two different approaches. First, segmentation of the market by price and/or comfort level based on the grading or stars awarded to the particular hotel. The parties state that a chain of substitution may exist between the different categories of hotels (e.g. 2, 3, 4 star). Second, segmentation by ownership, i.e. whether they formed a network of hotels (chain) or were independent. The proposal of the parties is in line with previous Commission decisions.
17.In the present case, it is not necessary to further delineate the relevant product markets because even in the narrowest product market definition, the partiesí combined market share is below 20%.
18.The notifying parties submit that following the Commission decisions, the market for hotel accommodation may be both national and local. National because the structure of supply may vary from one market to another since the hotel industry is linked to national economic trends. Local because competition exists at a local level between all types of hotels (chains and independents) since consumer choice of hotel will be heavily determined by location.
19.The partiesí approach is in line with past Commission practice where it was concluded that the hotel industry may be assessed from both (i) a national approach for graded and chain hotel services, given that competition conditions are homogeneous at a national level (particularly for chain hotel services); and (ii) a local approach for graded hotel services since the primary criterion for the choice of a hotel by a client is its location.
20.In the present case, it is not necessary to further delineate the relevant geographic market because, in both alternative geographic market definitions considered, the partiesí combined market share is below 20%.
21.In the EU, the parties have overlapping activities in Austria, Belgium, France, Germany, Italy, Malta, the Netherlands, Poland, Portugal, Spain and the UK. However, in all of these countries, the partiesí combined market share in the overall hotel market is below 7%. Moreover, the partiesí combined market share in the segment for all chain hotels is below 15% in these countries. In the segment for graded hotels, the
6See Cases No IV/M. 1133 Bass Plc/Saison Holdings BV, No. COMP/M.3373 Accor/Colony/Desseigne CarriËre JV, No IV/M. 126 Accor/Wagon-Lits, and No COMP/M. 1596 Accor/Blackstone/Colony/Vivendi.
7See Cases No IV/M. 126 Accor/Wagons-Lits and No COMP/M.2197 Hilton/Accor/Forte/Travel Services JV
22.partiesí activities only overlap in the upscale sub-segment (4-star or 5-star). However, also in this segment the partiesí combined market share is below 15% in the above-mentioned EU countries.
23.With regard to local markets, in the overall hotel segment, the partiesí combined market share is below 15% in those locations with overlapping activities (i.e. Vienna, Brussels, Paris, Nice, Cologne, Frankfurt, Munich, Nuremberg, Milan, Rome, St. Julians, Amsterdam, Warsaw, Algarve Region, Lisbon, Porto and London). In the upscale hotels sub-segment, the partiesí combined market shares only exceed 15% in the following locations: Frankfurt [15-20%], Munich [15-20%] and Warsaw [15-20%]. In Porto, the partiesí combined market share is [15-20%] if one includes in the market definition hotels owned by the parties but franchised to third parties (therefore, not operated by the parties).
24.Given the partiesí low combined market shares and the presence of strong competitors (e.g. Accor, Hilton, Marriott) the proposed transaction will not raise competition concerns.
24.As regards potential co-ordination effects of the transaction, the parties have further submitted market share information on locations where Starwood, Lehman Brothers and/or SCG have overlapping hotel interests and Le Meridien target hotels are not present (as noted above, SCG and Lehman Brothers do not manage any hotel). These locations are Edinburgh, Leeds, Norwich and Portsmouth (all in the UK). However, in none of these cities, Starwood, Lehman Brothers and/or SCG combined market shares in any possible segmentation of the market (overall or upscale segment) exceeds 15%. In these circumstances, the concentration will not lead to co-ordination between the Lehman Brothers, SCG and Starwood.
25.For the above reasons, the Commission has decided not to oppose the notified operation and to declare it compatible with the common market and with the EEA Agreement. This decision is adopted in application of Article 6(1)(b) of Council Regulation (EC) No 139/2004.
For the Commission signed Neelie KROES Member of the Commission
8Starwood has one hotel in Porto whereas Le Meridien hotel is franchised and operated by a third party.
5