Disclaimer :

The Competition DG makes the information provided by the notifying parties in section 1.2 of Form CO available to the public in order to increase transparency. This information has been prepared by the notifying parties under their sole responsibility, and its content in no way prejudges the view the Commission may take of the planned operation. Nor can the Commission be held responsible for any incorrect or misleading information contained therein.

COMP/M.4343 ñ KRAFT FOODS/ UNITED BISCUITS

SECTION 1.2

Description of the concentration

The notified transaction involves the acquisition of all shares of the Spanish and Portuguese businesses of United Biscuits (ìUB Iberiaî) by Kraft Foods International Inc. (ìKraftî). As confirmed by the European Commission in Case No. COMP/M.1920 Nabisco/United Biscuits and Case No. COMP/M.2072 Philip Morris/Nabisco, Kraft already controls the business to be acquired through a series of veto rights, including the right to appoint three board members and to veto the appointment of senior management and the annual budget. As a result of the transaction, Kraft will continue to have sole control over UB Iberia. At the same time, it will relinquish its veto rights and other means of control over the remainder of the UB business.

The business sector affected is the food and beverages sector.

Kraft is a company headquartered in Delaware, USA, active in the manufacture and sales of packaged food and beverages world-wide, in particular snacks, beverages, cheese & dairy, grocery and convenient meals. Kraft markets some, but not all, of its products in the European Union.

UB Iberia manufactures and sells biscuits, dessert, fruit juices, canned meat and tomato products in the Iberian peninsula. The target business also has limited sales, primarily of biscuits, in an number of EEA countries outside the Iberian peninsula.

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