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Case C-100/24, bonprix: Judgment of the Court (Second Chamber) of 15 May 2025 (request for a preliminary ruling from the Bundesgerichtshof – Germany) – Verbraucherzentrale Hamburg e.V. v bonprix Handelsgesellschaft mbH (Reference for a preliminary ruling – Electronic commerce – Directive 2000/31/EC – Commercial communications – Article 6(c) – Concept of promotional offers – Online advertising setting out a specific payment arrangement – Purchase on invoice involving a deferral of payment of the sales price – Information on the need for a prior assessment of the consumer’s creditworthiness only during the online ordering process)
ECLI:EU:UNKNOWN:62024CA0100
62024CA0100
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Official Journal of the European Union
C series
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C/2025/3491
7.7.2025
(Case C-100/24,
(1)
bonprix)
(Reference for a preliminary ruling - Electronic commerce - Directive 2000/31/EC - Commercial communications - Article 6(c) - Concept of ‘promotional offers’ - Online advertising setting out a specific payment arrangement - Purchase on invoice involving a deferral of payment of the sales price - Information on the need for a prior assessment of the consumer’s creditworthiness only during the online ordering process)
(C/2025/3491)
Language of the case: German
Referring court
Parties to the main proceedings
Applicant: Verbraucherzentrale Hamburg e.V.
Defendant: bonprix Handelsgesellschaft mbH
Operative part of the judgment
Article 6(c) of Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of information society services, in particular electronic commerce, in the Internal Market (‘Directive on electronic commerce’)
must be interpreted as meaning that the concept of ‘promotional offer’, within the meaning of that provision, covers an advertising message appearing on the website of an undertaking active in online trading and referring to a particular payment arrangement, in so far as that undertaking procures for the recipient of that message an advantage which is objective, certain and capable of influencing his or her behaviour in the choice of goods or services.
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(1) OJ C, C/2024/3152.
ELI: http://data.europa.eu/eli/C/2025/3491/oj
ISSN 1977-091X (electronic edition)
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