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Case C-311/11 P: Judgment of the Court (Fifth Chamber) of 12 July 2012 — Smart Technologies ULC v Office for Harmonisation in the Internal Market (Trade Marks and Designs) (Appeals — Community trade mark — Regulation (EC) No 40/94 — Article 7(1)(b) — Word mark WIR MACHEN DAS BESONDERE EINFACH — Mark consisting of an advertising slogan — Distinctive character — Refusal to register)

ECLI:EU:UNKNOWN:62011CA0311

62011CA0311

July 12, 2012
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22.9.2012

Official Journal of the European Union

C 287/15

(Case C-311/11 P) (<span class="super">1</span>)

(Appeals - Community trade mark - Regulation (EC) No 40/94 - Article 7(1)(b) - Word mark WIR MACHEN DAS BESONDERE EINFACH - Mark consisting of an advertising slogan - Distinctive character - Refusal to register)

2012/C 287/26

Language of the case: English

Parties

Appellant: Smart Technologies ULC (represented by: M. Edenborough QC, and T. Elias, barrister)

Other party to the proceedings: Office for Harmonisation in the Internal Market (Trade Marks and Designs) (represented by: J. Crespo Carrillo, Agent)

Re:

Appeal against the judgment of the General Court (Second Chamber) of 13 April 2011 Smart Technologies v OHMI (Case T-523/09) by which that court dismissed an application for annulment of the decision R 554/2009-2 of the second Board of Appeal of the Office for Harmonisation in the Internal Market (Trade Marks and Designs) (OHIM) of 29 September 2009, rejecting the appeal against the examiner’s decision refusing to register the word mark ‘WIR MACHEN DAS BESONDERE EINFACH’ in respect of goods in Class 9.

Operative part of the judgment

The Court:

1.Dismisses the appeal.

2.Orders Smart Technologies ULC to pay the costs.

(<span class="super">1</span>) OJ C 269, 10.9.2011.

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