29.6.2020

Official Journal of the European Union

C 215/41

(Case T-503/19) (*)

(EU trade mark - Application for the EU word mark XOXO - Absolute ground for refusal - No distinctive character - Article 7(1)(b) and (2) of Regulation (EU) 2017/1001)

(2020/C 215/52)

Language of the case: English

Parties

Applicant: Global Brand Holdings, LLC (New York, New York, United States) (represented by: D. de Marion de Glatigny, lawyer)

Defendant: European Union Intellectual Property Office (represented by: A. Folliard-Monguiral, acting as Agent)

Re:

Action brought against the decision of the First Board of Appeal of EUIPO of 11 April 2019 (Case R 1413/2018-1), concerning an application for registration of the word sign XOXO as an EU trade mark.

Operative part of the judgment

The Court:

1.Dismisses the action;

2.Orders Global Brand Holdings, LLC to pay the costs.

(*)

Language of the case: English.

(1) OJ C 288, 26.8.2019.