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Case T-749/18: Judgment of the General Court of 24 September 2019 — Daimler v EUIPO (ROAD EFFICIENCY) (EU trade mark — Application for EU word mark ROAD EFFICIENCY — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EU) 2017/1001)

ECLI:EU:UNKNOWN:62018TA0749

62018TA0749

September 24, 2019
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16.12.2019

Official Journal of the European Union

C 423/49

(Case T-749/18) (<span class="super note-tag">1</span>)

(EU trade mark - Application for EU word mark ROAD EFFICIENCY - Absolute ground for refusal - No distinctive character - Article 7(1)(b) of Regulation (EU) 2017/1001)

(2019/C 423/62)

Language of the case: German

Parties

Applicant: Daimler AG (Stuttgart, Germany) (represented by: P. Kohl, lawyer)

Defendant: European Union Intellectual Property Office (represented by: W. Schramek and A. Söder, acting as Agents)

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 23 October 2018 (Case R 2701/2017-5), concerning an application for registration of the word sign ROAD EFFICIENCY as an EU trade mark.

Operative part of the judgment

The Court:

1.Dismisses the action;

2.Orders Daimler AG to pay the costs.

(<span class="note"> <a id="ntr1-C_2019423EN.01004901-E0001" href="#ntc1-C_2019423EN.01004901-E0001">*1</a> </span>) OJ C 65, 18.2.2019.

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