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Case T-287/18: Judgment of the General Court of 20 September 2019 — M.I. Industries v EUIPO — Natural Instinct (Nature’s Variety Instinct) (EU trade mark — Opposition proceedings — Application for the EU figurative mark Nature’s Variety Instinct — Earlier national figurative mark Natural Instinct Dog and Cat food as nature intended — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EU) 2017/1001)

ECLI:EU:UNKNOWN:62018TA0287

62018TA0287

September 20, 2019
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Official Journal of the European Union

C 406/29

(Case T-287/18) (*)

(EU trade mark - Opposition proceedings - Application for the EU figurative mark Nature’s Variety Instinct - Earlier national figurative mark Natural Instinct Dog and Cat food as nature intended - Relative ground for refusal - Likelihood of confusion - Article 8(1)(b) of Regulation (EU) 2017/1001)

(2019/C 406/38)

Language of the case: English

Parties

Applicant: M.I. Industries, Inc. (Lincoln, Nebraska, United States) (represented by: M. Montañá Mora and S. Sebe Marin, lawyers)

Defendant: European Union Intellectual Property Office (represented by: J. Ivanauskas and H. O’Neill, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Natural Instinct Ltd (Southwark, United Kingdom) (represented by: E. Yates, Solicitor, and N. Zweck, Barrister)

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 6 March 2018 (Case R 1659/2017-5), relating to opposition proceedings between Natural Instinct and M.I. Industries.

Operative part of the judgment

The Court:

1.Dismisses the action;

2.Orders M.I. Industries, Inc. to pay the costs.

(*)

Language of the case: English.

(OJ C 231, 2.7.2018)

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