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Case T-652/22: Action brought on 19 October 2022 — Lidl Stiftung v EUIPO — MHCS (Shade of the colour orange)

ECLI:EU:UNKNOWN:62022TN0652

62022TN0652

October 19, 2022
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12.12.2022

EN

Official Journal of the European Union

C 472/45

(Case T-652/22)

(2022/C 472/52)

Language in which the application was lodged: English

Parties

Applicant: Lidl Stiftung & Co. KG (Neckarsulm, Germany) (represented by: M. Kefferpütz and K. Wagner, lawyers)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: MHCS (Épernay, France)

Details of the proceedings before EUIPO

Proprietor of the trade mark at issue: Other party to the proceedings before the Board of Appeal

Trade mark at issue: European Union trade mark No 747 949

Procedure before EUIPO: Cancellation proceedings

Contested decision: Decision of the Fourth Board of Appeal of EUIPO of 16 August 2022 in Case R 118/2022-4

Form of order sought

The applicant claims that the Court should:

annul the contested decision;

order EUIPO and the intervener to bear their own costs;

order EUIPO to pay the costs incurred by the applicant;

in the alternative, if the trade mark at issue is not declared invalid, refer the case back to the Board of Appeal.

Pleas in law

Infringement of Article 4 of Council Regulation (EC) No 40/94 and of Article 94(1) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

Inadmissible interpretation of the trade mark at issue by reference to external circumstances;

Unlawful disregard of the description provided in defining the subject-matter of the trade mark at issue;

Erroneous assumption that the graphic representation as such meets the requirement of Article 4 of Council Regulation (EC) No 40/94;

Erroneous assumption that EUIPO had set legitimate expectations;

Erroneous determination of the relevant public and its degree of attention;

Incorrect restriction of the relevant market to champagne wines;

Erroneous interpretation of the concept of acquisition of distinctiveness through use and disregard of the relevance of market surveys;

Disregard of relevant observations submitted by the applicant;

Insufficient basis as far as distinctiveness for Greece, Portugal Luxembourg and Ireland was assumed.

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