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Case T-30/21: Action brought on 21 January 2021 — L’Oréal v EUIPO — Debonair Trading Internacional (SO COUTURE)
ECLI:EU:UNKNOWN:62021TN0030
62021TN0030
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12.4.2021
EN
Official Journal of the European Union
C 128/40
(Case T-30/21)
(2021/C 128/47)
Language of the case: English
Parties
Applicant: L’Oréal (Clichy, France) (represented by: M. Treis and E. Strobel, lawyers)
Defendant: European Union Intellectual Property Office (EUIPO)
Other party to the proceedings before the Board of Appeal: Debonair Trading Internacional Lda (Funchal, Portugal)
Details of the proceedings before EUIPO
Applicant of the trade mark at issue: Applicant before the General Court
Trade mark at issue: Application for European Union word mark SO COUTURE — Application for registration No 12 194 015
Procedure before EUIPO: Opposition proceedings
Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 3 November 2020 in Case R 158/2016-5
Form of order sought
The applicant claims that the Court should:
—annul the contested decision;
—order EUIPO and any intervener to pay the costs of this appeal.
Plea in law
—Infringement of Article 8(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council when conducting the global assessment and assessing the likelihood of confusion.