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Case T-400/16: Judgment of the General Court of 9 March 2017 — Maximum Play v EUIPO (MAXPLAY) (EU trade mark — Application for the EU word mark MAXPLAY — Absolute ground for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009)
ECLI:EU:UNKNOWN:62016TA0400
62016TA0400
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24.4.2017
Official Journal of the European Union
C 129/20
(Case T-400/16)(1)
((EU trade mark - Application for the EU word mark MAXPLAY - Absolute ground for refusal - Descriptiveness - Article 7(1)(c) of Regulation (EC) No 207/2009))
(2017/C 129/33)
Language of the case: English
Parties
Applicant: Maximum Play, Inc. (San Francisco, California, United States) (represented by: M. Graf, lawyer)
Defendant: European Union Intellectual Property Office (represented by: E. Zaera Cuadrado, acting as Agent)
Re:
Action brought against the decision of the Fourth Board of Appeal of EUIPO of 26 May 2016 (Case R 2273/2015-4), concerning an application for registration of the word sign MAXPLAY as an EU trade mark.
Operative part of the judgment
The Court:
1.Dismisses the action;
2.Orders Maximum Play, Inc. to pay the costs.
OJ C 371, 10.10.2016.