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Case C-379/23, Guldbrev: Judgment of the Court (Fifth Chamber) of 5 December 2024 (request for a preliminary ruling from the Svea hovrätt, Patent- och marknadsöverdomstolen – Sweden) – Guldbrev AB v Konsumentombudsmannen (Reference for a preliminary ruling – Consumer protection – Unfair commercial practices – Directive 2005/29/EC – Article 2(c), (d) and (i) – Article 3(1) – Scope – Concept of product – Combined offer consisting of the valuation and purchase of a good)
ECLI:EU:UNKNOWN:62023CA0379
62023CA0379
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Official Journal of the European Union
C series
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C/2025/513
(Case C-379/23,
Guldbrev)
(Reference for a preliminary ruling - Consumer protection - Unfair commercial practices - Directive 2005/29/EC - Article 2(c), (d) and (i) - Article 3(1) - Scope - Concept of ‘product’ - Combined offer consisting of the valuation and purchase of a good)
(C/2025/513)
Language of the case: Swedish
Referring court
Svea hovrätt Patent- och marknadsöverdomstolen
Parties to the main proceedings
Applicant: Guldbrev AB
Defendant: Konsumentombudsmannen
Operative part of the judgment
Article 2(c), (d) and (i) and Article 3(1) of Directive 2005/29/EC of the European Parliament and of the Council of 11 May 2005 concerning unfair business-to-consumer commercial practices in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EC) No 2006/2004 of the European Parliament and of the Council (‘Unfair Commercial Practices Directive’)
must be interpreted as meaning that the valuation service for goods provided by a trader to a consumer before the purchase of those goods from that consumer, which makes the purchase subject to acceptance of the price determined following that valuation, constitutes, together with that purchase, a ‘product’ within the meaning of those provisions, with the result that practices directly connected with the promotion of that product to consumers come within the scope of that directive.
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ELI: http://data.europa.eu/eli/C/2025/513/oj
ISSN 1977-091X (electronic edition)
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(*1) Language of the case: Swedish.