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Case T-323/20: Judgment of the General Court of 21 April 2021 — Hell Energy Magyarország v EUIPO (HELL) (EU trade mark — Application for the EU word mark HELL — Absolute grounds for refusal — No distinctive character — Descriptive character — Article 7(1)(b) and (c) of Regulation (EU) 2017/1001)
ECLI:EU:UNKNOWN:62020TA0323
62020TA0323
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Official Journal of the European Union
C 242/39
(Case T-323/20) (*)
(EU trade mark - Application for the EU word mark HELL - Absolute grounds for refusal - No distinctive character - Descriptive character - Article 7(1)(b) and (c) of Regulation (EU) 2017/1001)
(2021/C 242/54)
Language of the case: Hungarian
Parties
Applicant: Hell Energy Magyarország Kft. (Budapest, Hungary) (represented by: Á. László and B. Mező, lawyers)
Defendant: European Union Intellectual Property Office (represented by: M. Kondás and P. Sipos, acting as Agents)
Re:
Action brought against the decision of the Second Board of Appeal of EUIPO of 25 March 2020 (Case R 1712/2019-2), concerning an application for registration of the word sign HELL as an EU trade mark.
Operative part of the judgment
The Court:
1.Annuls the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 25 March 2020 (Case R 1712/2019-2);
2.Orders each party to bear its own costs.
(*) Language of the case: Hungarian.
(1) OJ C 240, 20.7.2020.