EUROPEAN COMMISSION DG Competition

Only the English text is available and authentic.

REGULATION (EC) No 139/2004 MERGER PROCEDURE

Article 6(1)(b) NON-OPPOSITION Date: 01/04/2016

In electronic form on the EUR-Lex website under document number 32016M7952

EUROPEAN COMMISSION

Brussels, 1.4.2016 C(2016) 2046 final

PUBLIC VERSION

SIMPLIFIED MERGER PROCEDURE

To the notifying party:

Dear Madams, Dear Sir,

1.On 23 February 2016, the European Commission received notification of a proposed concentration pursuant to Article 4 of the Merger Regulation by which the undertaking Bridgepoint Group Limited (United Kingdom) acquires within the meaning of Article 3(1)(b) of the Merger Regulation control over the entities/respective assets belonging to Smyk Group: Kids International sp. z o.o. (Poland); Smyk All for Kids SRL (Romania); Madras Enterprises Limited (Cyprus); Prolex Services Ltd. (Cyprus); Spiele Max Holding GmbH (Germany); E-Commerce Services sp. z o.o. (Poland); Paritet-Smyk LLC (Ukraine); LLC Smyk Rus (Russia); Spiele Max AG (Germany); Beteiligungs und Dienstleistungs GmbH (Germany); Smyk sp. z o.o. (Poland); Smyk Global Assets sp. z o.o. (Poland); Mexvet Enterprises Limited (Cyprus); and Smyk Global Assets GmbH (Switzerland) by way of purchase of shares.

1OJ L 24, 29.1.2004, p. 1 (the "Merger Regulation"). With effect from 1 December 2009, the Treaty on the Functioning of the European Union ("TFEU") has introduced certain changes, such as the replacement of "Community" by "Union" and "common market" by "internal market". The terminology of the TFEU will be used throughout this decision.

2OJ L 1, 3.1.1994, p. 3 ("the EEA Agreement").

3Publication in the Official Journal of the European Union No C 94, 10.03.2016, p.7.

Commission européenne, DG COMP MERGER REGISTRY, 1049 Bruxelles, BELGIQUE Europese Commissie, DG COMP MERGER REGISTRY, 1049 Brussel, BELGIË

Tel: +32 229-91111. Fax: +32 229-64301. E-mail: COMP-MERGER-REGISTRY@ec.europa.eu.

The business activities of the undertakings concerned are:

- for Bridgepoint Group Limited: private equity company specialised in investments in European middle market companies active in a range of sectors including consumer/retail, business services, financial services, healthcare and media;

- for Smyk Group: retail sale, including online sale, of products for children such as toys, children's apparel and child/baby care products and accessories.

3.After examination of the notification, the European Commission has concluded that the notified operation falls within the scope of the Merger Regulation and of paragraph 5(c) of the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004.

For the reasons set out in the Notice on a simplified procedure, the European Commission has decided not to oppose the notified operation and to declare it compatible with the internal market and with the EEA Agreement. This decision is adopted in application of Article 6(1)(b) of the Merger Regulation and Article 57 of the EEA Agreement.

For the Commission (Signed) Johannes LAITENBERGER Director-General

4OJ C 366, 14.12.2013, p. 5.

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