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ADIDAS / REEBOK

M.3942

ADIDAS / REEBOK
January 23, 2006
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Disclaimer :

The Competition DG makes the information provided by the notifying parties in section 1.2 of Form CO available to the public in order to increase transparency. This information has been prepared by the notifying parties under their sole responsibility, and its content in no way prejudges the view the Commission may take of the planned operation. Nor can the Commission be held responsible for any incorrect or misleading information contained therein.

SECTION 1.2

Description of the concentration

adidas-Salomon AG (ìadidasî) and Reebok International Ltd. (ìReebokî) have signed an Agreement and Plan of Merger, dated 2 August 2005, which provides for the acquisition by adidas of all of the issued and outstanding shares in Reebok in a transaction valued at approximately Ä3.1 billion.

adidas, based in Herzogenaurach, Germany, is active in the supply of sport and leisure goods, including footwear, apparel and equipment, through its core brands adidas and TaylorMade.

Reebok, based in Canton, Massachusetts, U.S.A., designs and markets sport and fitness products, including footwear, apparel and equipment. Reebok also designs and markets casual footwear and apparel for non-athletic use.

EUC

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