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Case C-542/17 P: Order of the Court (Sixth Chamber) of 11 September 2018 — Allstate Insurance Company v European Union Intellectual Property Office (EUIPO) (Appeal — Article 181 of the Rules of Procedure of the Court of Justice — EU trade mark — Application for registration of the word mark DRIVEWISE — Dismissal of the application — Regulation (EC) No 207/2009 — Article 7(1)(c) — Article 7(2) — Article 75 — Descriptive character — Neologism composed of elements each of which is descriptive of the characteristics of the goods or services concerned — Intended purpose of the goods or services — Distortion — Duty to state reasons)
ECLI:EU:UNKNOWN:62017CB0542
62017CB0542
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Official Journal of the European Union
C 399/14
(Case C-542/17 P) (<span class="super note-tag">1</span>)
((Appeal - Article 181 of the Rules of Procedure of the Court of Justice - EU trade mark - Application for registration of the word mark DRIVEWISE - Dismissal of the application - Regulation (EC) No 207/2009 - Article 7(1)(c) - Article 7(2) - Article 75 - Descriptive character - Neologism composed of elements each of which is descriptive of the characteristics of the goods or services concerned - Intended purpose of the goods or services - Distortion - Duty to state reasons))
(2018/C 399/18)
Language of the case: English
Parties
Appellant: Allstate Insurance Company (represented by: G. Würtenberger and R. Kunze, Rechtsanwälte)
Other party to the proceedings: European Union Intellectual Property Office (EUIPO) (represented by: K. Markakis, acting as Agent)
Operative part of the order
1.The appeal is dismissed as manifestly unfounded.
2.Allstate Insurance Company shall pay the costs.
(<span class="note"> <a id="ntr1-C_2018399EN.01001401-E0001" href="#ntc1-C_2018399EN.01001401-E0001">*1</a> </span>) OJ C 13, 15.1.2018.