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Case T-310/20: Judgment of the General Court of 28 April 2021 — Comercializadora Eloro v EUIPO — Zumex Group (JUMEX) (EU trade mark — Opposition proceedings — Application for the EU figurative mark JUMEX — Earlier EU figurative mark zumex — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))
ECLI:EU:UNKNOWN:62020TA0310
62020TA0310
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Official Journal of the European Union
C 242/38
(Case T-310/20) (*)
(EU trade mark - Opposition proceedings - Application for the EU figurative mark JUMEX - Earlier EU figurative mark zumex - Relative ground for refusal - Likelihood of confusion - Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))
(2021/C 242/52)
Language of the case: Spanish
Parties
Applicant: Comercializadora Eloro, SA (Ecatepec, Mexico) (represented by: J. L. Gracia Albero, P. Merino Baylos and E. Cebollero González, lawyers)
Defendant: European Union Intellectual Property Office (represented by: S. Palmero Cabezas, acting as Agent)
Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Zumex Group, SA (Moncada, Spain) (represented by: M. C. March Cabrelles, lawyer)
Re:
Action brought against the decision of the Second Board of Appeal of EUIPO of 9 March 2020 (Case R 534/2019-2), relating to opposition proceedings between Zumex Group and Comercializadora Eloro.
Operative part of the judgment
The Court:
1.Dismisses the action;
2.Orders Comercializadora Eloro, SA to pay the costs incurred by the European Union Intellectual Property Office (EUIPO) and by Zumex Group, SA.
(*)
Language of the case: Spanish.
ECLI:EU:C:2021:140
* * *
(*) Language of the case: Spanish.