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Case T-529/15: Judgment of the General Court of 15 December 2016 — Intesa Sanpaolo v EUIPO (START UP INITIATIVE) (EU trade mark — Application for EU figurative mark START UP INITIATIVE — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 — Obligation to state reasons — Article 75 of Regulation No 207/2009)
ECLI:EU:UNKNOWN:62015TA0529
62015TA0529
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Official Journal of the European Union
C 38/32
(Case T-529/15)(1)
((EU trade mark - Application for EU figurative mark START UP INITIATIVE - Absolute ground for refusal - No distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009 - Obligation to state reasons - Article 75 of Regulation No 207/2009))
(2017/C 038/43)
Language of the case: Italian
Parties
Applicant: Intesa Sanpaolo SpA (Turin, Italy) (represented by: P. Pozzi and F. Braga, lawyers)
Defendant: European Union Intellectual Property Office (represented initially by P. Bullock, and subsequently by L. Rampini, acting Agents)
Re:
Action brought against the decision of the First Board of Appeal of EUIPO of 29 June 2015 (Case R 2777/2014-1), concerning an application for registration of the figurative sign START UP INITIATIVE as a European Union trade mark.
Operative part of the judgment
The Court:
1.Dismisses the action;
2.Orders Intesa Sanpaolo SpA to pay the costs.
OJ C 371, 9.11.2015.