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Case No COMP/M.6066 - KIA MOTORS EUROPE/ KIA MOTOR SPA

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REGULATION (EC) No 139/2004 MERGER PROCEDURE

Article 6(1)(b) NON-OPPOSITION Date: 08/04/2011

In electronic form on the EUR-Lex website under document number 32011M6066

Office for Publications of the European Union L-2985 Luxembourg

EUROPEAN COMMISSION

Brussels, 08/04/2011 C(2011) 2615 final

PUBLIC VERSION

SIMPLIFIED MERGER PROCEDURE

To the notifying party:

Dear Madam(s) and/or Sir(s),

Subject: Case No COMP/M.6066 - KIA MOTORS EUROPE/ KIA MOTOR SPA Notification of 04.03.2011 pursuant to Article 4 of Council Regulation (EC) No 139/2004

1.On 04.03.2011, the European Commission received notification of a proposed concentration pursuant to Article 4 of the Merger Regulation by which Kia Motors Europe GmbH ("KME", Germany), indirectly controlled by Hyundai Motor Company ("HMC", Korea), acquires within the meaning of Article 3(1)(b) of the Merger Regulation the wholesale distribution business of Kia vehicles and related spare parts in Italy ("the Business", Italy), currently controlled by Kia Motors Italia S.p.A. ("KMI", Italy), by way of purchase of shares.

The business activities of the undertakings concerned are:

-- for KME: distributor of Kia vehicles and spare parts in Europe;

1OJ L 24, 29.1.2004, p. 1 ("the Merger Regulation"). With effect from 1 December 2009, the Treaty on the Functioning of the European Union ("TFEU") has introduced certain changes, such as the replacement of "Community" by "Union" and "common market" by "internal market". The terminology of the TFEU will be used throughout this decision.

2Publication in the Official Journal of the European Union No C 79 ; 12.03.2011, p.10

Commission européenne, B-1049 Bruxelles / Europese Commissie, B-1049 Brussel - Belgium. Telephone: (32-2) 299 11 11.

-- for HMC: global manufacturer of motor vehicles;

-- for the Business: import and distribution of Kia vehicles and spare parts in Italy.

3.After examination of the notification, the European Commission has concluded that the notified operation falls within the scope of the Merger Regulation and of paragraph 5(c) of the Commission Notice on a simplified procedure for treatment of certain concentrations under Council Regulation (EC) No 139/2004.

4.For the reasons set out in the Notice on a simplified procedure, the European Commission has decided not to oppose the notified operation and to declare it compatible with the internal market and with the EEA Agreement. This decision is adopted in application of Article 6(1)(b) of the Merger Regulation.

For the Commission (signed)

Alexander ITALIANER Director General

3OJ C 56, 5.3.2005, p. 32.

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