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Case T-3/16: Judgment of the General Court of 5 July 2017 — Allstate Insurance v EUIPO (DRIVEWISE) (EU trade mark — Application for registration of the EU word mark DRIVEWISE — Absolute ground for refusal — Descriptive character — No distinctive character — Article 7(1)(b) and (c) and 7(2) of Regulation (EC) No 207/2009 — Article 75 of Regulation No 207/2009)
ECLI:EU:UNKNOWN:62016TA0003
62016TA0003
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21.8.2017
Official Journal of the European Union
C 277/37
(Case T-3/16)(1)
((EU trade mark - Application for registration of the EU word mark DRIVEWISE - Absolute ground for refusal - Descriptive character - No distinctive character - Article 7(1)(b) and (c) and 7(2) of Regulation (EC) No 207/2009 - Article 75 of Regulation No 207/2009))
(2017/C 277/54)
Language of the case: English
Parties
Applicant: Allstate Insurance Company (Northfield, Illinois, United States) (represented by: G. Würtenberger and N. Martzivanou, lawyers)
Defendant: European Union Intellectual Property Office (represented by: A. Folliard-Monguiral and K. Doherty, acting as Agents)
Re:
Action brought against the decision of the Second Board of Appeal of EUIPO of 8 October 2015 (Case R 956/2015-2), relating to an application for registration of the word sign DRIVEWISE as an EU trade mark.
Operative part of the judgment
The General Court:
1.Dismisses the action;
2.Orders Allstate Insurance Company to pay the costs.
Language of the case: English.
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