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In electronic form on the EUR-Lex website under document number 32006M4384
Office for Official Publications of the European Communities L-2985 Luxembourg
Brussels, 10.11.2006
SG-Greffe(2006) D/206722/3/4
In the published version of this decision, some information has been omitted pursuant to Article 17(2) of Council Regulation (EC) No 139/2004 concerning non-disclosure of business secrets and other confidential information. The omissions are shown thus [Ö]. Where possible the information omitted has been replaced by ranges of figures or a general description.
To the notifying parties
Dear Sir/Madam,
Subject: Case No COMP/M.4384 - Hombergh/De Pundert/PIB/Ovako Notification of 04/10/2006 pursuant to Article 4 of Council Regulation No 139/20041
1.On 01/10/2006, the Commission received a notification of a proposed concentration pursuant to Article 4 and following a referral pursuant to Article 4(5) of Council Regulation (EC) No 139/2004 (the ìMerger Regulationî) by which the undertakings Hombergh Holdings B.V. (ìHomberghî, the Netherlands), W.P. de Pundert Ventures B.V. (ìDe Pundertî, The Netherlands) and Pampus Industrie Beteiligungen GmbH & Co. KG (ìPIBî, Germany) acquire joint control of the undertakings Oy Ovako AB and Ovako Svenska AB (together the ìOvako Businessî).
2.Hombergh is a holding company, with holdings in undertakings active in environmental products and services, the steel sector (through its interest in Nedri Spanstaal B.V. (ìNedriî)) and the pre-stressed concrete sector.
3.De Pundert is a holding and investment company with holdings in the energy, the meat and the steel sectors. De Pundert has also an interest in Nedri.
1OJ L 24, 29.1.2004 p. 1.
Commission europÈenne, B-1049 Bruxelles / Europese Commissie, B-1049 Brussel - Belgium. Telephone: (32-2) 299 11 11.
4.PIB is a German holding company with holdings in several companies active in the steel sector, including in Westf‰liche Drahtindustrie GmbH (ìWDIî). WDI has an interest in Nedri.
5.Nedri is mainly active in pre-stressed concrete quality steel wire and WDI in wire products, free-cutting steels, mesh and ropes.
6.The Ovako Business is active in the steel sector as a producer of long special steels and processed steel and further processed steel products for the automotive and engineering industry. It produces low alloyed engineering steels and carbon steel.
7.The transaction concerns the acquisition of joint control by Hombergh, De Pundert and PIB of the assets and liabilities of the Ovako Businesses. This includes the assets and liabilities of Oy Ovako AB and of Ovako Svenska AB, together with the subsidiaries held by Ovako Svenska AB: Ovako Steel AB, Ovako Bright Bar AB, Ovako Bar AB, Ovako Wire Oy AB and Ovako Bar Oy AB.
8.The Ovako Business is an existing independent joint venture that is active on the market for long steel products. It is, and will continue to be, an autonomous economic entity and will operate on a lasting basis.
9.The Ovako Business will be controlled by Ovako Holdings BV which will itself be controlled by [The two recitals discuss the shareholding of Ovako Holdings BV and establish that Ovako Holdings BV is jointly controlled by Hombergh, De Pundert and PIB].y
[Ö].
11.It follows from the above that Ovako Holdings BV will be jointly controlled by Hombergh, De Pundert and PIB and that the operation qualifies as a concentration under the terms of Article 3 (1) (b) of the Merger Regulation.
12.This operation does not have a Community dimension within the meaning of Article 1 of the Merger Regulation.
13.However, on 6 September 2006, the notifying party informed the Commission in a reasoned submission pursuant to Article 4(5) of the Merger Regulation that the concentration was capable of being reviewed under the national competition laws of at least five Member States, namely Germany, the Netherlands, Italy, Poland and Slovakia, and requested the Commission to examine it. None of the Member States competent to examine the concentration indicated its disagreement with the request for referral within the period laid down by the Merger Regulation.
2The Ovako Business is controlled by Rautaruukki, W‰rtsil‰ and SKF. The operation to create Ovako was approved by the Commission ,case M.3747 ñ Rautaruukki/W‰rtsil‰/SKF/JV
14.Therefore the concentration is deemed to have a Community dimension pursuant to Article 4(5) of the Merger Regulation.
15.The proposed transaction involves a number of steel products. In previous decisions the Commission has differentiated between the different types of steel, carbon steel (including low alloy steel), special or high alloy steel, stainless steel and electrical steel. In this case as the Ovako Business only produces carbon steel it is not necessary to consider the other grades of steel. It further distinguished between semi-finished products, flat rolled products and long rolled products. Finally it has identified downstream products such as drawn wire products, tubes and rings.
16.In this case only the Ovako Business is involved in the production of crude steel and carbon steel semi-finished products and none of the acquiring parties is a consumer of such products. Therefore semi finished products will not be further discussed.
17.Of the parties to the concentration only WDI, a subsidiary of PIB, produces flat steel products (cold rolled flat steel). None of the other parties to the operation is active on a market upstream or downstream from cold rolled flats. Therefore, flat steel products will not be further discussed in this decision.
18.The production of long steel products involves different production equipment and processes. When producing long steel products, billets or blooms are initially re-heated and then passed repeatedly through pairs of rolls to obtain the exact shapes required. Among long steel products a number of different products may be distinguished: wire rod (the raw material for a number of wire products); merchant bars, reinforcing; sections (including light and heavy sections, mine shaft beams, rails and sheet piling).
19.The Ovako Business produces a range of hot rolled merchant bars and wire rod. These products are not manufactured by the acquiring parties but they are used by them as input raw materials for their production processes. These products and the downstream products manufactured from them are discussed below.
20.Wire rod is produced by re-heating and rolling billets and is manufactured in a number of standard diameters ranging from 5.5 mm up to 16 mm. They are normally produced in coils. Wire rod may be distinguished from other long products by the type of mill used for its manufacture and its characteristics.
3Most recently in M.4137 Mittal+/Arcelor
21.In previous cases , the Commission has not concluded on the exact definition of the relevant product market. The parties submit that wire rod constitutes a separate relevant product market and that, in light of the high degree of substitutability between the different types of wire rod, no further segmentation of this product market appears necessary. However, for the purposes of the present transaction, the precise definition of the market may be left open since this would not affect the conclusions of the competitive assessment.
22.Merchant bars, produced from billets on so-called bar or medium mills, may have round, square or hexagonal shape. Merchant bars are normally sold to fabricators, steel service centres and other manufacturers for cutting, bending and shaping into a variety of products.
23.In previous decisions, the Commission considered that merchant bars constitute a distinct relevant product market and did not segment the market further. In the present case the product market definition may be left open since the Ovako Business' market share for merchant bars is low ([5-10]% overall) and there are no indications that it has any significantly higher share for any possible sub-segment. In addition there is almost complete supply side substitutability between the different shapes of carbon steel merchant bars. In this situation a high market share for a given cross section (hexagonal for example) would not give rise to any market power as other producers could easily increase their production of that particular shape.
24.Drawn wire products include bright bars, high carbon and low carbon wire, wire ropes, pre-stressed concrete quality wire and piano and PC strings. The question of whether these products belong to separate relevant product markets may be left open for the purposes of the present case since, on any reasonable definition of the relevant market, the parties’ combined market share would not exceed [10-20]% except for pre-stressed concrete quality wire and even for this product the operation does not give rise to competition concerns.
25.Only the Ovako Business is active in the production of steel tubes in the EEA. These products are not purchased for their manufacturing processes by the acquiring parties nor are the acquiring parties active in markets upstream or downstream from tubes and rings. Therefore tubes and rings will not be further discussed in the present decision.
26.Steel products may also be sold through various distribution channels. In previous cases , the Commission defined separate relevant product markets for (1) steel service centres for carbon steel flat products, (2) stockholding centres for carbon steel flat products, (3) stockholding centres for carbon steel long products, and (4) oxy-cutting centres . The Commission has found that the scope of the relevant product market for the distribution of long steel products was national or at most regional (i.e. larger than national).
27.In line with previous Commission decisions , the parties have submitted that the geographic markets for wire rod, merchant bars and drawn wire products are at least EEA wide. However the precise geographic scope of the markets for the production and direct sale of these products may be left open as the competitive assessment is unchanged on any reasonable market definition.
The parties activities overlap in wire products and particularly in two segments pre-stressed concrete quality wire and bright drawn bars. Moreover the transaction would give rise to vertical relationships between wire rod and wire products and between steel production and distribution.
29.On the overall EEA market for drawn wire products the parties’ combined 2005 share was less than [5-10]% and the operation would not give rise to competition problems at this level. The Commission also examined the effect of the proposed operation on the narrower markets. Only on the market for pre-stressed concrete quality wire did the parties’ 2005 combined market share exceed [10-20]%. However it was less than [20-30]% and in the pre-stressed concrete quality wire market the parties will face competition from some twenty competitors based in the EEA including TYCSA, Trefil Europe (Arcelor Mittal) and Socritel with similar market shares.
30.In 2005 the Ovako Business' EEA market shares for wire rod and merchant bars were both below [10-20]%. These low market shares would not allow the Ovako Business to foreclose the supply of these products to competing suppliers of drawn
wire products, particularly because there are many larger alternative suppliers including Mittal Arcelor, Saarstahl, Celsa and Corus.
31.Only Delta, a subsidiary of PIB, is active in the distribution of steel long products. It operates in Germany where it has a market share of less than [5-10]%. Given that the Ovako Business' share of the production of long products is also below [5-10]%, no competition problems will arise from the vertical relationship resulting from the proposed operation.
32.For the above reasons, the Commission has decided not to oppose the notified operation and to declare it compatible with the common market and with the EEA Agreement. This decision is adopted in application of Article 6(1)(b) of Council Regulation (EC) No 139/2004.
For the Commission, signed Neelie KROES Member of the Commission
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