Disclaimer :

The Competition DG makes the information provided by the notifying parties in section 1.2 of Form CO available to the public in order to increase transparency. This information has been prepared by the notifying parties under their sole responsibility, and its content in no way prejudges the view the Commission may take of the planned operation. Nor can the Commission be held responsible for any incorrect or misleading information contained therein.

SECTION 1.2

Description of the concentration Kellogg Company (“Kellogg”) intends to acquire the entire Pringles Snacks Business of the The Procter & Gamble Company (“P&G”) within the meaning of Article 3(1)(b) of Council Regulation (EC) No 139/2004. Kellogg is a producer of ready-to-eat cereal and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. In the EEA, it sells ready-to-eat cereals, cereal bars, toaster pastries and fruit-flavoured snacks. The Pringles Snacks Business sells ‘Pringles’ extruded potato crisps in the EEA.