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Case T-297/17: Judgment of the General Court of 24 April 2018 — VSM v EUIPO (WE KNOW ABRASIVES) (European Union trade mark — Application for EU word mark WE KNOW ABRASIVES — Mark consisting of an advertising slogan — Competence of the Board of Appeal in appeals limited to part of the services covered by the application for registration — Article 64(1) of Regulation (EC) No 207/2009 (now Article 71(1) of Regulation (EU) 2017/1001) — Absolute ground for refusal — Lack of distinctiveness — Article 7(1)(b) of Regulation No 207/2009 (now Article 7(1)(b) of Regulation 2017/1001))
ECLI:EU:UNKNOWN:62017TA0297
62017TA0297
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(Case T-297/17) (*1)
Language of the case: German
Parties
Applicant: VSM.Vereinigte Schmirgel- und Maschinen-Fabriken AG (Hanover, Germany) (represented by: M. Horak, lawyer)
Defendant: European Union Intellectual Property Office (represented by: W. Schramek and A. Söder, acting as Agents)
Re:
Action brought against the decision of the Fourth Board of Appeal of EUIPO of 6 March 2017 (Case R 1595/2016-4) concerning an application for registration of the word sign WE KNOW ABRASIVES as an EU trade mark.
Operative part of the judgment
The Court:
1.Annuls the decision of the Fourth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 6 March 2017 (Case 1595/2016-4) in so far as it refused registration of the word sign WE KNOW ABRASIVES for services in Class 35 corresponding to the following description: ‘Advertising; commercial management services; secretariat services; wholesale service in the field of metallic construction products; commercial administration’;
2.Rejects the remainder of the form of order sought of VSM.Vereinigte Schmirgel- und Maschinen-Fabriken AG;
3.Orders VSM.Vereinigte Schmirgel- und Maschinen-Fabriken AG and EUIPO each to bear its own costs.
*
(1) OJ C 231, 17.7.2017.