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Case T-623/15: Judgment of the General Court of 11 July 2017 — Lidl Siftung v EUIPO (JEDE FLASCHE ZÄHLT!) (EU trade mark — Application for EU figurative mark JEDE FLASCHE ZÄHLT! — Mark consisting of an advertising slogan — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009)
ECLI:EU:UNKNOWN:62015TA0623
62015TA0623
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21.8.2017
Official Journal of the European Union
C 277/36
(Case T-623/15) (<span class="super note-tag">1</span>)
((EU trade mark - Application for EU figurative mark JEDE FLASCHE ZÄHLT! - Mark consisting of an advertising slogan - Absolute ground for refusal - No distinctive character - Article 7(1)(b) of Regulation (EC) No 207/2009))
(2017/C 277/53)
Language of the case: German
Parties
Applicant: Lidl Siftung & Co. KG (Neckarsulm, Germany) (represented by: M. Wolter, A. Marx and A. Berger, lawyers)
Defendant: European Union Intellectual Property Office (represented by: M. Eberl and A. Schifko, acting as Agents)
Re:
Action brought against the decision of the Fourth Board of Appeal of EUIPO of 7 September 2015 (Case R 479/2015-4), concerning an application for registration of the figurative sign JEDE FLASCHE ZÄHLT! as an EU trade mark.
Operative part of the judgment
The Court:
1.Dismisses the action;
2.Orders Lidl Stiftung & Co. KG to pay the costs.
(<span class="super">1</span>) OJ C 16, 18.1.2016.