EN

Official Journal of the European Union

C 296/28

(Case T-320/16)

(2016/C 296/37)

Language in which the application was lodged: French

Parties

Applicant: Make up for ever (Paris, France) (represented by: C. Caron, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: L’Oréal SA (Paris, France)

Details of the proceedings before EUIPO

Proprietor of the trade mark at issue: Applicant

Trade mark at issue: European Union word mark ‘MAKE UP FOR EVER’ — EU trade mark No 3 416 443

Procedure before EUIPO: Proceedings for a declaration of invalidity

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 21 March 2016 in Case R 985/2015-5

Form of order sought

The applicant claims that the Court should:

—declare the Community word mark ‘MAKE UP FOR EVER’ No 003416443 valid for all of the goods and services remaining referred to in the application;

—annul the contested decision;

—remit the case to EUIPO for further prosecution if necessary;

—render the company l’OREAL liable for the costs resulting from the proceedings before the Cancellation Division of EUIPO, the Board of Appeal of EUIPO and the present action before the General Court.

Pleas in law

—Infringement of Article 7(1)(b) and (c) of Regulation No 207/2009;

—Infringement of Article 7(3) of Regulation No 207/2009.